Santa Pod will be joined on stand once again by Lucas Oil Products UK who will have representatives on hand to explain the company's extensive range of automotive lubricants, treatments, additives and ancillary products, with a selection of products on sale. Owner-driver Martin Hill and his crew will be on hand to explain the intricacies of the Pratt and Whitney J60 jet engine. You will be able to find the Santa Pod Raceway stand in Hall 2, stand which is the show's new location for and which is on the Piazza side of the NEC. Thursday and Friday are trade-only days and Saturday and Sunday are open to the public.
These are external links and will open in a new window Close share panel Image copyright Olam Digital technology is helping to transform the lives - and profits - of farmers. From apps to the blockchain technology behind bitcoin, farmers and smallholders are discovering new ways of doing business.
Take Muhammed Adams, a cocoa farmer from Sefwi Madina in the remote western region of Ghana, who has been growing cocoa in the same way for 25 years.
Over the last couple of years, however, the Olam Farmer Information System OFIS run by commodities giant Olam, has helped him more than triple output - and reduce reliance on pesticides. When, for example, Mr Adams has an outbreak of disease, he's learning that resorting to chemicals is not the only answer.
But with farming in crisis in many parts of the world, can technology really help the agricultural sector meet this seemingly unfeasible target? Simon Brayn-Smith, head of cocoa sustainability at Olam, thinks so: Olam apps allow products to be tracked when leaving the farm, and farmers can check cocoa prices and trade online, achieving a better price for their crops.
Most Olam apps can be run using text messaging.
But "internet coverage is still a challenge in some parts of the world, as is building local infrastructures so farmers can buy supplies digitally," says Mr Brayn-Smith. Blockchain benefits For farmers in the developing world, securing a better price is not the only benefit of linking to the digital economy.
Being paid digitally also offers smallholders the opportunity to use banking services such as savings accounts and micro-loans for the first time. But blockchain could soon prove an even more powerful weapon in the fight against financial exclusion and exploitation, thanks to its ability to provide banks with the verifiable sales and pricing data they need to make informed lending decisions.
In Russia, farmers in Kolionovo, a town near Moscow, are already using blockchain technology.
Under the leadership of local banker-turned farmer Mikhail Shlyapnikov, they have embraced a cryptocurrency called the kolion, which is earned by helping residents with farming or construction work. For most farmers, however, the full benefits of blockchain will take time to unlock.
Fair price Christian Ferri, chief executive of BlockStar, a blockchain investment adviser, says: And in the UK, farmers have long-complained about supermarkets squeezing their incomes.
Ms Meers uses Farmdrop, a food delivery app that uses mobile technology to link farmers directly to consumers. More Technology of Business.Caudabe Apple iPhone XR case roundup: Minimalist perfection.
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Digital technology can transform the lives of farmers as they discover how apps and blockchain offer new ways of doing business.
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